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The other day, I came across an ad of one of the premium clothing brands, suggesting exorbitant discounts on their products. Naturally, it's very tempting to check it out once. So I did. Before we divulge into further details, let me outline some of the reasons you (read I) actually buy a brand or any brand with an expensive label for that matter Quality/Durability : This is the first thing every guy looks for I guess. If my jeans can outlast my youth, it's a prime reason to buy it. As a famous line goes, "Quality never goes out of style", to me this is of utmost importance. After-sales : Since this is a generalized discussion about brands and not limited to some particular industry, the after-sales support becomes extremely vital. For instance, while in the process of deciding a car, we not only look at the cost/practicality/quality, we are also worried about the service support right? Exclusivity : Though this may not featur...