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I’m told that coffee is an acquired taste, a grown up’s drink of ecstasy to brighten up your day or socialize. The beauty about an acquired taste is that once you start appreciating it, few other things can convince you to get out of the habit. No matter what marketing campaigns you carry out, making headway in such a mind-set is definitely a challenge.   A few companies push products by saying they are the best in the world. Few are ready to give you freedom and a few are willing to build whatever you want. A couple of months back, I had written my mind out about Apple and how the world’s most valuable company innovated to give it’s customers amazing products. Today though, we’ll look into my perspectives about it’s arch rival, Microsoft. When we started looking at computers, very few had Macs. I guess that holds good even to this day, at least in my country. We learnt how to type, play games, share media and even go to the extent of developing something personal. For most of us...