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Showing posts from January, 2014

Specialized Goods, Affordable Luxury and Informed Customers

Yup, quite a title. I've been inactive over the past few months in terms of writing down my thoughts mostly because I wanted to take a step back and see the picture at large. New perspectives, if I may. Few friends suggested that I broaden my approach rather than look at things from the typical Indian middle class eyes. But, it so happens that we become our surroundings very soon and it's hard to get out of that zone to start seeing things differently. So here's another write up which very much mimics my own self and my observations at this stage of my life. I heard somewhere that the Swiss army knife was designed to be as versatile as possible to help soldiers survive calamities and work as a tool during times of crisis. It was a time when engineering did not mean compromise, but build the best possible without thinking much about how it would trickle down to a business idea. It was the ultimate all in one pocket able gadget a soldier needed to survive the ordeal. Fast...