How Seriously Should You Take a Brand?
One of the simpler things that keep me going are good conversations. There are times when I get a high before calling it a day, should I have had something great (subjective of course) to discuss with my friends, family or acquaintances. Of late, many such conversations with some amazing people are eventually drifting to a more materialistic approach where success is being quantified in terms of ability to afford luxuries, or at times necessities. It appears as if the capital rich companies have successfully eliminated our ancestral ideas of saving up, or fighting for a cause, or controlling the impulse to spend on something that one might not need in a next few weeks. An exploratory research would help understand that the younger landscape of India is not ashamed or afraid of being in debt for a significant part of their youth; in pursuit of that experience, those amazing stories to share with friends - instantly or at a later phase in life. All this and a lot more ideas (mostl...